ITWEB’s new publication ByteSize, inaugural edition (March 2007) features a nice short and sweet introduction to SEO on page 98, geared like the rest of the publications smartly at the SME context. It closes with a url for a Forrester report based on interviews with 20 companies, including Avenue A | Razorfish.
(ByteSize is a pretty decent piece of work, love the cover which is one of the most successful uses of spot varnishing I’ve seen in a while. It features a goldfish leaping out of its bowl, lime green title-typography on a rich blue background. Excellent job, even with the typo in the article on IPV6 on page 146 :-))
One look at that Forester report will make most mere mortals mouth that mystical magic word involuntarily – ‘OUTSOURCE…’, Werner de Bruin of Quirk outlines some considerations to keep in mind in that context in Outsourcing your SEO campaign. (I’m curious if the link to domain.com was intentional – it strictly speaking constitutes a link-equity-leak ;-))
Shari Thurow’s article ‘Identifying SEO Experts’ ranks in the top 10 search results for ‘SEO Expert’ on Google, so the fact that she is an outspoken proponent of UCD (User Centred Design) must bode well for those of us who grinded our way through Donald Norman’s ‘The Design of Every Things’, ironically the follow on parts of the article are a little hard to navigate to :-) so I’ll provide all three links here Part1 for Beginners Level SEO , Part 2 for Intermediate SEO and Part 3 gets to the nitty gritty of Advanced SEO .
I like the conclusion she comes to very much.
Look out for SEOGrandPrix.com, being launched in 2008.
One Comment
Darn – you caught me out.
I hereby grant you full usage of the term “Dupi site”!!! :b