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Monthly Archives: March 2007
Awards are flawed. (Updated)
Do they reflect quality or popularity, neither or both?
The truth about awards is that they, like all other forms of competition, are expressions of the dynamics of power, of the politics and principles of the environments they inhabit. They are often about a quick buck, profanely biased and resemble nothing more than the average microbial parasite. They usually reward those that need their glory the least.
That said I believe they have their place in our cultural and industrial constructs. They can facilitate a bit of magic that might otherwise be all but consumed by the hum-drum required to produce the stuff they celebrate. On occasion they can do amazing things for new-comers to any field, remarkably sometimes even for deserving newcomers.
But let’s not forget that they are dinosaurs. Continue reading
ForgeBusiness Blog » So, What is Affiliate Marketing? (Results Driven Marketing 101)
I still get a surprising amount of blank stares when I mention that our primary focus at ForgeBusiness is ‘Affliate Marketing’. If you are still in the dark about this mysterious force that has been unleashed by the internet, and that is revolutionizing the business of marketing, best you head over to this piece composed by myself and one of quite a few exciting new aditions to the Forge force, the very attractive ‘dashing miss Grady’.
The Great Link Love Crash
Do we have a link-value-crash on our hands(/cursors)?
There’s a fair bit of ‘madness’ going on with good-old link-love. Basically the web has three main currencies, they are money, links, and reputation, in that order. Because of the advantages of programmatically aggregating and analysing the link ecology ‘organic’ search engines have over the last decade been partly responsible for something of a boom in the value of links, especially inbound links.
Aside, who else enjoys the poetic irony that ‘organic’ search actually means automated computational and virtually entirely abstract? Continue reading
Photoism: unbutton breast
Model: Jodi