Someone is looking for 3 developers. They provide 1 year contracts and ‘develop continuously’. The lucky dudes/dudettes will report to a ‘Digital Strategy Project Manager’.
Job specs:
Microsoft SQL Server, Visual Basic 6, Visual Basic.Net, Microsoft C# .Net, Microsoft .Net framework, Object orientated programming
Experience required:
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If I can get a an emergency visa, in time, I’ll be going the USA for two weeks next month, on a trip that will include ad:tech San Francisco :->
30-03-2007:
My emergency visa request was kindly approved by a surprisingly suspiceous-looking gentleman behind the foot-or-so thick grenade proof glass of the American Consulate’s counters. But not before I’d only realised 11:30 the night before that I didn’t have the required photograph – which luckily I could get at BeyondIT across the road in Killarney mall. Then as I was about to be allowed to that very special booth to let you into the building after about 30mins in the queue outside – I realised I had left the FNB payment slip in my scanner at home – irk! there’s me rushing back home to fetch it.
When listing blogs in the ‘All Blogs’ view, please append which category the blog is in.
(Okay that was the simple suggestion, but wait, there’s more, if you read on you can also…:)
If you haven’t seen netVerse yet, I’m curious if you can figure out how to work it?
(it only shows up if you are looking at a single post, below the comments form)
In a well considered post, Matthew Buckland questions some aspects of online advertising.
He refers to 0.3% CTR (Click Through Rate) in online advertising as the target being chased. I think 0.3% is actually a relatively high CTR. I venture that it is still a significantly higher per-instance follow through than conventional print advertising can boast in most cases.
He points out how the ROI(Return On Investment) favors more expensive products.
I’m not sure I agree with the following argument that the internet is not as suitable a platform through which to market more inexpensive products – but the term ‘market’ is, I believe, the key (and the argument does hold if we consider only old-fashioned random banner ads). Yes sophistication plays a role but not just the sophistication of the bells-and-whistles, the sophistication and responsiveness of the business model is critical as well.
Enter the CPA (Cost Per Action) model. This is where so-called affiliate marketing‘s ‘pay-for-performance’ model comes into play. When publishers are rewarded based on what transactions result from traffic they generate to a merchant’s store, they suddenly have an incentive to not just ‘slap on banners’ but to use the technical sophistication that the net does allow to make sure the right people get to see the right offers.
I dunno, maybe my taste just sucks. Of all the pics I have uploaded to flickr, this, my own personal favorite has received 72 views. It’s a great photograph for a number of reasons (balance of detail with glare, contrasts of colour, patern, dynamic composition etc. to rattle of just a few) but it is not nearly as popular as say, something like this…
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It is not, ‘cept in that it requires less balls and is infinitely easier to ignore.
wow…
