okay, this is the result (cropped low res version) of the nEon procEss… can’t help but think how lEtters are only valuablE through their permutations of rElationships

in this imagE, I like the fact that the e is part of a kind of composite tExt, which is indesipherable – Desiree highlighted the the objective of the project is to ‘illuminate’ the issue of litteracy – for me the ambiguity here can make the litterate feel something of the lilliterate’s experience – so I’d like us not to focus on the typical/obvious acronym-ic approach but be more opEn – why should the first letter always be used to deNote a word?

This image is a composite of 36 photographs of tEn neon signs around Joburg

“We have to do two things with language. We’ve got to convey a message and we’ve got to negotiate what kind of social relationship we have with someone,…” Steven Pinker

“Essentially style resembles good manners. It comes of endeavouring to understand others, of thinking for them rather than yourself—of thinking, that is, with the heart as well as the head … So (says Fénelon ) … ‘your words will he fewer and more effectual, and while you make less ado, what you do will be more profitable’.”
QUILLER-COUGH. The Art of Writing

But “efficiency” must be broadly interpreted. It connotes a proper attitude of mind towards your correspondent. He may not care about being addressed in literary English, but he will care very much about being treated with sympathy and understanding. It is not easy nowadays to remember anything so contrary to all appearances as that officials are the servants of the public; and the official must try not to foster the illusion that it is the other way round. So your style must not only be simple but also friendly, sympathetic and natural, appropriate to one who is a servant, not a master.
The Complete Plain Words
A guide to the use of English
by Sir Ernest Gowers
( First published in September 1954 )