Another list… The Long Tail: Long Tail PR: how to do publicity without a press release (or the press)
“Here’s a start at a curriculum for such in-house social media coaching:”

* Who’s influential in our space (and how we know)
* What/who influences them
* How to get Digged((e.g. noticed, credited etc.))
* Effective blogging
* Using beta-test invite lists as marketing
* The art of begging for links
* Stunts, contests, gimmicks, memes and other link bait.
* Sharing versus oversharing. How to know when what you’re doing is ready to talk about.