‘You’ has been nominated as Time’s ‘Person of the Year’ as well as Ad Age’s ‘Advertising Agency of the Year’ – although via implication through the semantic guise of the term ‘the Consumer’ – but the point is clear.
Not to take anything away from ‘YOU’, but I would just like to point out that it’s not called ‘YourSpace.com’ – what makes social media hum, and what all the buz, sory the MEME, is really about is ‘ME’, a whole shitload of ‘ME, ME, and MY’, but…
Thankfully, with that much ‘ME’ going around it is inevitable to end up with a least a bit more ‘US’ – which is really what ‘WE’ all need – isn’t it?
from the Time piece:
…It’s a chance for people to look at a computer screen and really, genuinely wonder who’s out there looking back at them…
Absolutely.
Think about it, the greatest irony is of course that behind the ‘You’ – the real ‘person of the year’, and probably this century, is ‘IT’.
PS. Full marks for user centered design.
I was just reading about T.S. Elliot saying that TV is a way for millions of people to laugh at the same joke at the same time and still feel lonesome. That’s got something to do with this too, but it feels like we are starting to shift things….